Web Site Design & Custom Graphics
Web site Design & Custom Graphics
- Your Design Should Positively Effect Your Bottom Line.
- Clean and Balanced Usually Works Best.
- Beauty Is In The Eye Of The Beholder.
- We Have The Skills And Experience.
We would first like to point out to our potential clients that the way your site looks is perhaps one of the most subjective topics we address. Believe it, we have heard it all, of what looks good and what does not. What one client says they love, we have heard another client say they hate.
While we appreciate every opinion and point of view, it has served to convey one lesson: “Beauty is indeed in the eye of the beholder.” Through the years we have discovered that the more elaborate or complicated your site looks, the larger the spectrum of opinions it will produce.
For some business models this effect is exactly what is sought after. For the vast majority of business models we find a clean layout that is easy on the eyes and delivers your content in a strategic manner to be the most effective. In other words, we have found the best performing designs are ones that are clean and balanced.
Which brings up an interesting argument:
“It does not matter if you like the way your site looks, it only matters how that look positively effects your bottom line.”
At the end of the day, we are always going to provide the look you ask for, but we are not a “yes man” company, and will also always offer our experience and recommendations.
Of course this ideology does not apply to every business model but does serve as a good rule to follow the majority of the time. The whole point of your web site is conversions, the transformation of a user to a paying customer or repeat user (for non-profits).
Rest assured we have the skill set and experience to take your message and deliver it effectively to your target market.
Logo Design
Logos are an important piece of the puzzle!
A logo is somewhat like a tattoo. After a certain point, your just stuck with it, or to “do over” will be very time consuming and costly. Whether that is a good or bad thing depends on the tattoo - or the logo.
A good logo is one that is clean, effective and easy to carry over to print. Some of the most common logos are incredibly simple. Facebook for example, is just a blue box with white letters. Google simply changed the colors of each letter. Bottom line is a logo must be memorable and functional. At a glance it should be recognizable by users, yet also posses a design that can be carried over cost effectively to other media, like T-shirts, pens, cups and stationary.
Again, like a tattoo this is something that merits thought and prudence. As such you will be in direct contact and collaborate with the artist that builds the creative concept behind your logo.
Any by the way, all logos become the property of our clients. We say this because believe it or not there are some firms that license to you your own logo, and if you want to purchase it they charge a fee. We think that is ridiculous, and simply want to point out - once designed, your logo is YOUR logo.
Corporate Branding
Branding is the face of your company. And like us, we all want an attractive and easy to remember face.
Some people go and learn how to use the Adobe Creative Suite and figure out some cool graphical tricks. We don’t just have people who can use adobe, we have on staff true artists, that see and conceive of unique creative concepts.
The difference is in the quality, creativity and uniqueness of their work. Our graphic artists have an ego to be the best, and take great pride in their work. Use this to your advantage to receive a truly one-of-a-kind look that is attractive and memorable.
