Logos are an important piece of the puzzle!
A logo is somewhat like a tattoo. After a certain point, your just stuck with it, or to “do over” will be very time consuming and costly. Whether that is a good or bad thing depends on the tattoo - or the logo.
A good logo is one that is clean, effective and easy to carry over to print. Some of the most common logos are incredibly simple. Facebook for example, is just a blue box with white letters. Google simply changed the colors of each letter. Bottom line is a logo must be memorable and functional. At a glance it should be recognizable by users, yet also posses a design that can be carried over cost effectively to other media, like T-shirts, pens, cups and stationary.
Again, like a tattoo this is something that merits thought and prudence. As such you will be in direct contact and collaborate with the artist that builds the creative concept behind your logo.
Any by the way, all logos become the property of our clients. We say this because believe it or not there are some firms that license to you your own logo, and if you want to purchase it they charge a fee. We think that is ridiculous, and simply want to point out - once designed, your logo is YOUR logo.